Getting from B2C
Tapping into the business to consumer market is a tricky business. Wouldn't it be nice if you could just create a print site and plug the dynamic aspects of the site in with ease.
I've found the perfect way of creating your own online print shop.
An example site using this technology is Cardcorp. They use the Print Evolved system. Yes I know I've reviewed this technology before but the B2C possibilities are definitely worth covering.
For some reason the Business to Consumer aspects of the Print Evolved system are not covered on their site, but after a long conversation with one of their support staff it seems that they are concentrating on selling the B2B aspects first.
Anyway... Here are the B2C niceties of the system:
- Secure Credit Card system built in.
- Ability to change fonts, styles, colours, position and even swap images within the templates.
- Ability to use your own domain name for the pages served from their servers (see WWWhats in a Name).
- Options to use your own templates or reuse other shared templates on the print network.
In essence to get going I would .....
- Upload my designs or use existing online templates (templates are created in Quark Xpress).
- Then create a site full of product thumbnails and link each thumbnail to the template on the Print Evolved system.
- Market the site and organise the printing of the orders.
If it seems too simple then don't blame me blame Print Evolved. If you would like to get a B2C site going call them and ask for a demo.